Since 2021, I’ve led the design, strategy, and management of Rockflowerpaper’s Shopify e-commerce platform, overseeing a catalog of 800+ active products. I’m responsible for the design and user experience of key pages—home, product, and collection—ensuring a seamless, engaging shopping experience.

I manage bi-annual product launches, seasonal promotions, and events, working closely with teams to execute smooth on-site updates. I also lead the merchandising and product upload process to keep everything fresh and optimized for conversions.

By analyzing performance data regularly, I refine strategies to boost sales and improve site functionality, always aligning design and strategy with the brand’s growth goals.