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Rockflowerpaper Catalogs

Project Type

Graphic Design, Art Direction

Date

2017-2025

Role

Brand Designer
Brand Manager
Graphic Designer
Photo Processing Manager

Tools

Adobe InDesign, Adobe Photoshop

Full Catalog PDF

Full Catalog PDF

Full Catalog PDF

Full Catalog PDF

Location

San Anselmo, CA

As part of rockflowerpaper's catalog team, I was responsible for developing the wholesale catalogs for rockflowerpaper's spring and fall seasons annually, highlighting the extensive range of products as a valuable sales tool for the wholesale sales team. Tasks included layout deign, image selection, color correcting and managing a third party team for image processing, In 2021, I redesigned the layout of the catalog to match the brand's redesign. Now, I no longer build the catalog myself, but I am involved in photoshoots each season for the catalogs, and I am involved in the editing process to make sure the catalog adheres to brand guidelines and stays consistent to my original redesign each season.

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