Project Overview
For Rockflowerpaper’s biggest trade show of the year at Atlanta Market, I was tasked with designing an elevator wrap advertisement that encapsulated the essence of the Spring 2025 season. Given the brand’s extensive product line, the challenge was to create a visually compelling, on-brand design that effectively showcased the season’s standout pieces within the limited space of an elevator wrap.

My Role & Approach
With a deep understanding of Rockflowerpaper’s product line, photography, and branding—gained through my involvement in photo shoots, catalogue production, and seasonal campaign preparation—I curated a strong selection of images that best represented the freshness and vibrancy of Spring 2025. The final layout balanced eye-catching visuals, cohesive storytelling, and brand consistency, ensuring the wrap served as an engaging focal point at the trade show.

Key Objectives:

Capture the essence of Spring 2025 in a single, high-impact advertisement.

Highlight Rockflowerpaper’s best seasonal products in a way that resonates with buyers.

Create an attention-grabbing, on-brand design that enhances brand visibility at the show.

Outcome
The final design successfully positioned Rockflowerpaper as a must-visit exhibitor at Atlanta Market, elevating brand presence and drawing in trade show attendees.