At rockflowerpaper, I help shape the visual direction of lifestyle photography each season. From conceptualizing creative ideas to sourcing props, I bring my vision to life by creating compelling scenes that are visually striking and align with the brand’s message. These images are used across multiple platforms, including marketing campaigns, websites, catalogs, tradeshows, and more. On set, I oversee the execution, working with the photographer and creative director to ensure every detail is perfect to capture images that grab attention and effectively convey the story behind the product.

This collection includes lifestyle photography that was produced with my art direction, along with behind-the-scenes photos from set.