This portfolio showcases a series of high-performing static and video ads I designed or led creative direction on for rockflowerpaper and past clients across many digital platforms including Instagram, Facebook, Google, Pinterest and AdRoll.
I owned the creative process end-to-end—from concept development and product selection to visual asset curation and final execution—with a strong focus on performance metrics and customer engagement. Each ad was strategically crafted to align with brand guidelines while driving conversions and click-through rates across channels.

Key contributions:
• Concepted and executed ad creatives with a performance-first mindset
• Chose featured products based on seasonal priorities and marketing goals
• Directed, curated, and created on-brand photography and video assets
• Collaborated with the marketing team and third-party editors to ensure cohesive storytelling and optimized formats for each platform

These campaigns played a key role in supporting customer acquisition, retargeting, and seasonal promotions, helping to grow rockflowerpaper’s digital presence and revenue.